Many green customers have emerged during the recent past who just associates with the airlines, which have minimal adverse implications on the environment.
The airline focuses on all sorts of customers and in any point of travelling from a pre-booked customer to the last minute haggler. In case of EasyJet, the value proposition can be rare as differentiating between services is quite difficult.
Value Chain Analysis Value chain pertains to the sequences of value additions made by a company to gain competitive advantage over its competitors. On the other hand, value proposition is easily replicated particularly in the service sector, since it is difficult to replicate services.
Easy Jet Case Solution Environmental: However, the main difficulty for customer arises in replicating brand loyalty, which is very difficult. The environmental factor is also very important for EasyJet; the operations of airlines have very adverse consequences on the natural environment, which is enforcing the customers to reduce the air traveling as low as possible.
Not only that the focus on consumer satisfaction is also rare, but with the culture of increasing consumer satisfaction spreading there would be stiff competition in the near future. The company also focuses on creating consumer satisfaction to enhance its internal and external value.
However, the main problem for the value aspect arises in differentiating the product from rival companies. Many of the tourists tends to avoid traveling as the inflation is higher in those periods, and the business traveling is also reduced because many of the organization focuses heavily on the cost-cutting activities.
The low price model is of value to customers, which means that involvement of more and more customers would increase the value of the company itself.
In addition to this, the compliance can also be greatly ensuring by the management as the chances of damage to the plane during flight time will be reduced and the maintenance and overhauling cost will also be substantially lower as well. The management can achieve significant savings in the fuel costs as the advance planes consumes less fuel, the traveling time could also be reducing which again have very positive implication on the profitability and reputation of the Easy Jet.
Failure to comply with these regulations can result in the huge cash outflows in terms of fines and penalties, failure to comply with important regulation can threaten the going concern status of the company as well because the operating license could be revoked by the authority.
Furthermore, during the time of recessions the traveling of the customers is minimal. EasyJet is operating in the industry where there is a possibility for large number of competitors with the firm already facing a stiff competition from Ryanair.
This is another critical factor for EasyJet; if the planes of EasyJet are technologically advance, they can attract more customers.
The rarity of value proposition is not high as many firms seek to gain consumer by value additions in their product.
VRIO Analysis VRIO model revolves around compatibility of the four forces namely Value, Rarity, Inimitability and Organization, with the business strategy of the firm which revolves around the low cost model, high consumer loyalty and value proposition.
Legal aspects are also very crucial for the success of the EasyJet. The value factor of these three core areas is one of highly advanced business structure, meaning that it is one of the valuable business models effective in gaining and maintaining customers. Any damage to the natural environment can affect the reputation of EasyJet drastically, which will ultimately reduce the profitability of the company.
EasyJet is operating in the industry, which is very sensitive, and the scrutiny of regulatory authorities and government is very high. This policy has not only created a strong case in favor of the company but has also created a strong market for the firm enabling it to face the competition by gaining advantage over them through consumer loyalty.
For success of any firm, consumer loyalty is an important factor in the recent era, particularly for the firms operating in service providing industry……………… This is just Easyjet case analysis sample partial case solution.Ryanair Case Study Analysis Words | 13 Pages.
1. Strategy of Ryanair Overview of the Company Ryanair started in year with only 57 staff members and with one 15 seater turboprop plane from the south of east of Ireland to London-Gatwick which carried passengers on one route (Harrison, ).
Ryanair and easyJet Case Study. The strategic analysis of EasyJet and Easy Group --the analysis of organisational assets and Growth-share Matrix analysis for the Easy Group Case Study:easyJet call centre takes off with NationalCall [accessed ] Interview Quelch, John/5(6).
An assignment on case analysis. Submitted To Sadia Afroze Associate professor Dept of Accounting & Information Systems University of Dhaka Submitted By Name5/5(2). A SWOT analysis will enable me to look EasyJet's strengths, weaknesses, opportunities and threats and in turn allow me make strategic recommendations for the future.
In order to help do this, the report will be based on collected and analysed data about EasyJet and will look in depth and analyse what this means to Tesco as a European conglomerate.
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An analysis of Ryanair, easyjet and British Airways based on porter’s generic marketing strategies and estimating.Download